We are really excited to announce an investment of £1.5m by PureGym to bring their highly successful affordable gym concept to the heart of Norwich.

The new PureGym at Castle Mall will feature a combination of fixed and free weights zones, a large functional area, cardio machines and class studios. It will be PureGym’s second site in the city. PureGym plans to open Summer 2019 creating 18 new jobs.

PureGym will occupy a 16,000 sq ft space in the new leisure quarter of our evolving scheme – they will be occupying the old Argos unit next to New Look, with 24/7 access from Timberhill.

We are converting over 50,000 sq ft of space to create the leisure quarter. This area will bring a mix of experiences to the city centre, with Superbowl opening in Summer 2019 too.

Property Director at Pure Gym, Duncan Costin, said, “Castle Mall’s new leisure quarter has given us an ideal opportunity to bring our offer to the people of Norwich. We’re currently on site fitting out the former Lidl Store on Aylsham Road to the North of the City and this site will complement it perfectly. Norwich has been a long time target for us and to have two sites opening within the space of a few months is fantastic news.”

Robert Bradley, Centre Manager of Castle Mall commented: “PureGym is a great fit for our new leisure quarter. Today’s changing consumer is spending more on leisure experiences than ever before – as much as 43% of discretionary expenditure – and so by creating a strong leisure offer we aim to be the city’s leading destination for entertainment, leisure, dining and shopping.