In another major milestone for Heart of the City we are delighted to announce we will be welcoming iconic retailer Superdry later this summer! Superdry was founded in the UK back in 2003, blending vintage Americana with British heritage and a preppy aesthetic.

Julian Dunkerton, Founder & CEO of Superdry comments: “Sheffield is a fantastic city, and our new location on Pinstone Street gives us a real opportunity to bring the Superdry & Co format here and show customers what the brand stands for today. We’re also looking forward to building a great team locally and bringing new retail jobs into the city centre. There’s a lot happening around Heart of the City, and we’re delighted to be part of it.”

Superdry’s store marks another major milestone for Sheffield City Council’s outstanding Heart of the City project which continues to transform the area around Cambridge Street into a vibrant, exciting place to live, work and enjoy.