Queues, Queues, Queues for new Sostrene Grene Opening

Søstrene Grene have opened their first store in Kent at Royal Victoria Place in Tunbridge Wells. The Danish retailer well-known for their high quality and ethically focussed Scandinavian style products, ranging from homewares to sewing supplies had a much-anticipated opening with the first 100 customers receiving a voucher for a free tufted rug as well as tote bags containing items from their range. The many patiently queueing customers were serenaded by a string quartet and enjoyed an elegant ballet routine while they waited to shop the store.

RivingtonHark began asset managing the scheme in October of 2023 and through our portfolio analytics and market knowledge have defined a tenant mix strategy to deliver occupiers we believe will elevate the retail offer of Royal Victoria Place. Sostrene Grene were identified as one of the brands that would resonate with shoppers in Tunbridge Wells and complement the likes of Fenwicks, Oliver Bonas, Hobbs, Burrells Jewellers and Next who are already in the scheme. This letting, together with the other lettings completed since purchase, is a great start to our transformation of Royal Victoria Place and shoppers clearly agree with 2024 footfall up 8% year on year.

“After attending the launch and witnessing the sheer number of customers waiting to shop at the store, it was clear that Søstrene Grene was a welcome addition to the centre and the town. Discussions with the customers on the day to the other store managers further proved that point and I’m looking forward to their continued success at the centre” – Aran Uner, Asset Manager