The new Superbowl UK unit in Castle Mall will comprise 12 Ten-Pin bowling lanes as well as a Crazy Club soft play centre, Ninja Tag active obstacle assault course and a SEGA prize zone arcade. They’re also planning a stylish food diner and bar.

The planned opening is Summer 2019 and the well-known bowling operator shall not only be using local trades through the fit-out process, but also create 35 new jobs once open.

Company Director at Superbowl UK, Kate Quaintance-Blackford, said: “Superbowl UK Norwich presents us with an exciting opportunity to bring our distinctive brand of Family Entertainment to Norfolk, where we believe it will prove extremely popular. The unit is in a prominent location within Castle Mall and we’re confident our late opening hours will drive footfall during off-peak periods such as weekday evenings and enhance Norwich’s leisure offering.”

Robert Bradley, Centre Manager of Castle Mall commented, “We are always looking at ways to improve the fun-filled activities for family and friends that are provided at Castle Mall and believe that Superbowl UK will be an excellent addition to the centre. It will complement the new dining offers that are opening on Timberhill Terrace and is in line with our overall strategy to transform Castle Mall into Norwich’s first choice for shopping, dining and leisure. We are extremely excited to be welcoming Superbowl UK in 2019 and look forward to announcing further developments in the coming months.”