Queues formed down the mall as customers arrived to experience the new 14 lane ten pin bowling venue, a children’s soft play area known as Crazy Club and Sega gaming world. The owners of Superbowl remarked that was their best opening to date and it clearly generated a huge amount of interest and excitement within the City.

This will be Superbowls 11^th venue nationwide and they predict that they will attract thousands of visitors to Castle Quarter.  Marketing and events coordinator, George Smith, said: “Superbowl UK Norwich brings our distinctive brand of family entertainment into the city. We will be modernising the customer experience with the latest audio and visual, including projector screens at the end of bowling lanes showing all of our latest offers.”

Robert Bradley, Castle Mall’s general manager, said: “The interest that Superbowl UK is generating is absolutely fantastic. Ever since the hoardings came down, people have been looking through the shutters and we’re expecting loads of people to come in and enjoy the Superbowl UK experience.”

This is an superb addition to Castle Quarter, building upon the success of Vue cinema and Pure Gym to create a true family leisure destination in the heart of Norwich.